Health and wellbeing have become major areas of innovation and investment.
But not every wellness trend represents a durable business opportunity.
At Investment Boat 2026, Alexandru Agatinei, CEO of How to Web, moderated a discussion with:
Ctirad Hemelik — The Inny Way Venture Studio
Petr Kasa — Lokni
Martin Čech — Healing Festival
Milena Stankovic — Chaptly
The discussion explored one core question:
Which changes in health and wellbeing will fundamentally alter how people live — and which are simply noise?
From biohacking to holistic health
Martin Čech argued that the lasting shift will not necessarily be another isolated technology.
Instead, health is moving toward a more holistic model connecting body, mind and broader wellbeing.
He questioned whether biohacking itself will remain the dominant label.
The underlying desire to improve health will remain, but the language and tools may shift toward longevity, wellbeing and sustainable habits rather than “hacking” the human body.
Technology that helps people help themselves
For Milena Stankovic, founder of Chaptly, one of the durable categories will be digital tools that help users improve their own lives while remaining grounded in credible science.
The opposite may happen to some generic AI health chatbots.
AI alone does not create trust.
In sensitive areas such as mental health and relationships, users increasingly expect scientific credibility, expert involvement and measurable outcomes.
Back to the basics
Petr Kasa highlighted another countertrend.
As technology moves faster, people increasingly become interested in fundamental questions:
What is in the water we drink?
What is in the air?
How do we prevent illness rather than only treating it?
How do we reduce harmful environmental impacts?
Technology may become more advanced, but basic infrastructure and prevention may become more valuable rather than less.
The more digital we become, the more human connection matters
Ctirad Hemelik offered another perspective.
As AI and digital technologies become increasingly embedded in everyday life, community and physical presence may themselves become more valuable.
People still need to meet.
They need to experience things together.
They need relationships that extend beyond screens.
That creates opportunities not only for health technology but also for businesses and experiences centered around community, belonging and genuine human interaction.
Trust will become a competitive advantage
The conversation eventually moved from technology to trust.
For Chaptly, trust comes from credible experts and real user outcomes.
For Lokni, environmental and health benefits can be measured directly.
For Healing Festival, results and community experience build reputation.
And across businesses more broadly, authenticity, consistency and relationships remain difficult to automate.
Perhaps that was the most important conclusion of the panel.
AI may radically increase what we can build.
But the companies that succeed in health and wellbeing will still need to answer an extremely human question:
Why should somebody trust you with their health, time and life?
