Tatana Makarenko: A Beauty Queen Who Built an Empire
From a Ukrainian immigrant with a dream to the founder of the most recognized beauty pageant in the Czech Republic, Tatana Makarenko shared her powerful personal story on the stage at Innovations United 2025. At just 18 years old, she founded Miss Czech Republic—and nearly 18 years later, she’s still leading it with unwavering energy and purpose.
“I didn’t want to be an employee. I wanted to be something more.”
Building from Nothing: A Story of Vision and Tenacity
Tatana moved to the Czech Republic at age 8 and started modeling internationally by 14. Her pageant career began at 16, participating in 12 competitions before securing her own pageant license. Many doubted her, but she believed in herself—and proved them all wrong.
“I had no money, no family support, no connections. I built everything from scratch.”
Today, Miss Czech Republic is a multi-faceted business, generating substantial income through influencer marketing, events, and international licensing.
Leadership That Mentors, Inspires, and Empowers
Tatjana doesn’t see herself just as a CEO—she’s a mentor, a sister, and a leader. She works up to 20 hours a day, personally guiding her contestants through months of preparation, bootcamps, and life transformation.
“It’s not just about beauty. It’s about voice, vision, and value.”
Her leadership style is both disciplined and human. She builds deep bonds with her team and believes trust and open communication are the foundation for success.
Beyond the Runway: Pageants as Platforms for Purpose
Miss Czech Republic has evolved far beyond hair and heels. Contestants become:
- 🎙️ Speakers and moderators
- 🌍 Ambassadors for the Czech Republic abroad
- 💼 Entrepreneurs and influencers
One shining example: Krystyna Pyszkova, a Miss World 2024 winner, who now runs a tech platform connecting generations through financial education.
“Pageant queens are not just models—they’re role models.”
The Power of Female Leadership
Tataana advocates for more women in leadership—not by mimicking male styles, but by leading with authenticity, empathy, and grit. She encourages women to speak up, build businesses, and support each other on the path to success.
“If you build with passion and dedication, it will grow. Even if you start with nothing.”
Final Word
Tatjana Makarenko’s keynote was not just inspiring—it was a blueprint for courage, consistency, and purpose-driven entrepreneurship. She proved that even in an industry often underestimated, real leadership and impact are possible.
