PR Club is an association of more than 300 professionals and institutions in the field of PR and communication. Its aim is to promote the professional growth of its members and the development of the field. It organizes the largest communication competition in the Czech Republic, the Golden Middle finger or the Spokesperson of the Year award. It also regularly organises informal meetings and educational events on current industry and society-wide topics in the field of communication. The PR Club is one of the oldest professional organisations in the field, founded more than 25 years ago.