Alžběta Králová is a political communication and strategic branding expert, founder and managing partner of IPM Consulting, co-founder of the Institute of Political Marketing (IPM), and founder of Ženský byznys. She advises businesses, institutions, and political leaders on strategic communication, branding, campaigns, and public influence. She gained experience on campaigns in the U.S. and France and is an alumna of the U.S. government’s IVLP program focused on Women in Politics and Civil Society.