Barbora studied international business at the Prague University of Economics and Business. She worked in the economic department of the Czech Embassy in Rome when she started to provide expert advisory services to health and lifestyle companies entering the Italian market. During her nine years of experience in international business, she also managed clients in North and South America, Asia, and Australia for several companies. For the last two years, she has been developing the B2B business of GymBeam, the fastest-growing active and healthy lifestyle brand in the CEE region.