Esther Wojcicki is famous for three things: teaching a high school class that has changed the lives of thousands of kids, inspiring Silicon Valley legends like Steve Jobs, and raising three daughters who have each become famously successful. What do these three accomplishments have in common? They are the result of TRICK, Esther’s secret to raising successful people: Trust, Respect, Independence, Collaboration, and Kindness. Simple lessons, but the results are radical. Esther Wojcicki is a leading American educator and journalist. Mother of former YouTube CEO Susan Wojcicki, Fulbright scholar Janet Wojcicki, and 23&Me founder Anne Wojcicki, as well as a teacher and mentor to James Franco and Lisa Brennan-Jobs, Esther is widely heralded as the most successful parent and educator in the United States.  Esther offers essential lessons for raising, educating, and managing people to their highest potential. She is the author of Moonshots in Education (2014) and bestseller How to Raise Successful People (May, 2019).  She is Chief Academic adviser for https://www.joinpressto.com/and for www.JoinKnack.com. She is co-founder of Journalistic Learning Initiative at the University of Oregon https://journalisticlearning.org/