Felix Krainer is the founder of Planet Matters, a global movement tackling plastic pollution through real-world action and viral storytelling. With over 3 million followers on TikTok and a growing network of waste collectors in more than 30 countries, he’s inspiring a new generation to turn climate anxiety into meaningful action. A Forbes 30 Under 30 listmaker, Felix uses creative content and gamification to motivate young people to stop scrolling and start cleaning making environmental protection feel empowering, rewarding, and even fun. Through the Planet Matters app, users earn “Planet Coins” for every liter of trash they track a digital currency that can be redeemed for vouchers and discounts at partner brands.