Gabriela has been in the Tech area for almost 10 years, where she has been involved in brand strategies within small and medium-sized companies, marketing, employer branding, and technologies themselves. She is currently at Gen, where she is responsible for operations and roadmaps within the Avast and AVG Web Experience team. Among other things, she is the co-founder of NFT Insights, which helped to prepare the dm Muse inspirations campaign, and a mentor at Femme Palette.