Jitka Pajurková has been working in the field of communication for almost 20 years. She studied economics and marketing at Mendel University and food marketing at the University of Angers. She is currently working on several projects as a communication expert and consultant. She worked as the Director of Communications for McDonald’s for the Czech and Slovak markets, responsible for External and Internal Communications, Public Affairs, Community Management and CSR. In the field of external communication she also worked for a number of companies in the IT and telecommunications sector, both on the client and agency side (O2, T-Mobile, Motorola, CheckPoin Software,…). She is a member of the PR club, a mentor, and has been part of the evaluation committee of selected Czech and foreign industry awards several times.