Michal Kubíček is an AI consultant, trainer, AI community leader and researcher with over 25 years of experience in online marketing, web development and process automation. Through the Kubicek.AI and Mediatoring.com brands, he leads several projects at the intersection of AI, SEO and digital communication, and heads one of the largest Czech communities dedicated to artificial intelligence. He helps corporate and public-sector clients embed AI into strategy, processes and education.
He is the author of the first Czech book on SEO and the first Czech guide on GEO – generative optimization for the AI era. His academic work focuses on the intersection of AI adoption and economics, in recent years, his focus has been on how brands become visible in the answers of large language models – and what this means for the future of communication, marketing and strategic management.